When a brand with three decades of history decides to reinvent itself for the future, it’s not just an upgrade — it’s a transformation. That’s precisely what happened with SAPO, one of Portugal’s most iconic digital media brands.
Unlocking Emotion in Digital Experiences: Introducing the Bliss Emotional Design Audit
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This 5-day audit goes deep into the emotional layer of design, evaluating how your product makes users feel across six key dimensions — from microcopy and motion to brand personality and information hierarchy.
The process delivers a complete emotional diagnosis, Emotional Score, and visual mockups of redesigned screens that demonstrate how subtle design choices can significantly amplify engagement and brand affinity.
Expected outcomes include:
- Stronger emotional connection and user loyalty
- Improved brand perception and memorability
- Clear direction for emotionally driven design improvements
The final stage brings your team together in a collaborative workshop to discuss insights and define next steps for implementation.
At Bliss, we believe emotional design isn’t a luxury — it’s a strategic necessity for digital products that truly stand out.