Recheio
From web to pocket: A native experience for a digital retailer
Launched by Jerónimo Martins in 2025, the app Recheio is a mobile version of the existing web portal. Designed to enhance customer service, the brand challenged us to build an app that enables users to browse active campaigns, check prices, view brochures, search for products using barcodes, and access their digital client cards – all within a more intuitive, seamless, and truly mobile-first experience.
Goal
The project’s primary goal was to deliver a native mobile version of Recheio’s web portal, including their iPaper brochure middleware. The app needed to provide customers with a fluid and intuitive experience while maintaining full access to existing website functionality, including login, campaign browsing, barcode scanning, and customer card integration.
Building native on top of the web
One of the main challenges we faced was creating a genuinely native experience while relying on a webview as the core framework. Instead of replicating the website’s look, we aimed to minimize its visibility by designing a clean, consistent, and mobile-first interface that incorporated custom native components, including a bottom tab bar, header, and account screen.
Features reimagined for mobile
We focused on adapting existing web features into seamless, mobile-native experiences. This included reengineering tools like barcode and QR code scanning, multilingual support, and a Salesforce-connected digital customer card optimized for mobile devices and interaction patterns. Additionally, we introduced a new purchasing flow, enabling users to search for and purchase products directly within the app.
Agility and quality from start to finish
We used an Agile Scrum methodology and Azure DevOps to make iterative progress through short, focused sprints. This approach allowed frequent updates and close collaboration among team members. We implemented a structured Quality Assurance process that included regression testing and continuous alignment with product requirements, ensuring that each release met the project’s quality standards.